Advertising and promotion : an integrated marketing communication perspectives / by George E. Belch ... [et.al].

Main Author: Belch, George E.
Other Authors: Belch, Michael A., Kerr, Gayle., Powell, Rene.
Language:English
Published: Sydney, NSW, Australia : McGraw Hill, c2009..
Edition:1st ed..
Subjects:
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090 0 0 |a 659.1   |b ADV 
100 1 |a Belch, George E.  
245 0 0 |a Advertising and promotion : an integrated marketing communication perspectives / by George E. Belch ... [et.al]. 
250 |a 1st ed.. 
260 |a Sydney, NSW, Australia : McGraw Hill, c2009.. 
300 |a xxx, 642 p. : col. ill. ; 26 cm.. 
500 |a Includes index. 
650 0 |a Advertising.  
650 0 |a Sales promotion.  
650 0 |a Communication in marketing.  
700 |a Belch, Michael A.  
700 |a Kerr, Gayle.  
700 |a Powell, Rene.  
999 |a 1000022593  |b Book  |c Green Spot 
999 |a 1000022613  |b Book  |c White Spot 
999 |a 1000022614  |b Book  |c Orange Spot