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| LEADER |
00953cam a2200301 7i4500 |
| 001 |
0000013982 |
| 005 |
20150325090000.0 |
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iicp-my |
| 005 |
20120215142400.0 |
| 008 |
120215 000 0 eng d |
| 020 |
|
|
|a 9780074717660
|
| 039 |
|
9 |
|y 201202151424
|z diyana
|
| 090 |
0 |
0 |
|a 659.1
|b ADV
|
| 100 |
1 |
|
|a Belch, George E.
|
| 245 |
0 |
0 |
|a Advertising and promotion : an integrated marketing communication perspectives / by George E. Belch ... [et.al].
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| 250 |
|
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|a 1st ed..
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| 260 |
|
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|a Sydney, NSW, Australia : McGraw Hill, c2009..
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| 300 |
|
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|a xxx, 642 p. : col. ill. ; 26 cm..
|
| 500 |
|
|
|a Includes index.
|
| 650 |
|
0 |
|a Advertising.
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| 650 |
|
0 |
|a Sales promotion.
|
| 650 |
|
0 |
|a Communication in marketing.
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| 700 |
|
|
|a Belch, Michael A.
|
| 700 |
|
|
|a Kerr, Gayle.
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| 700 |
|
|
|a Powell, Rene.
|
| 999 |
|
|
|a 1000022593
|b Book
|c Green Spot
|
| 999 |
|
|
|a 1000022613
|b Book
|c White Spot
|
| 999 |
|
|
|a 1000022614
|b Book
|c Orange Spot
|