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LEADER |
00953cam a2200301 7i4500 |
001 |
0000013982 |
005 |
20150325090000.0 |
003 |
iicp-my |
005 |
20120215142400.0 |
008 |
120215 000 0 eng d |
020 |
|
|
|a 9780074717660
|
039 |
|
9 |
|y 201202151424
|z diyana
|
090 |
0 |
0 |
|a 659.1
|b ADV
|
100 |
1 |
|
|a Belch, George E.
|
245 |
0 |
0 |
|a Advertising and promotion : an integrated marketing communication perspectives / by George E. Belch ... [et.al].
|
250 |
|
|
|a 1st ed..
|
260 |
|
|
|a Sydney, NSW, Australia : McGraw Hill, c2009..
|
300 |
|
|
|a xxx, 642 p. : col. ill. ; 26 cm..
|
500 |
|
|
|a Includes index.
|
650 |
|
0 |
|a Advertising.
|
650 |
|
0 |
|a Sales promotion.
|
650 |
|
0 |
|a Communication in marketing.
|
700 |
|
|
|a Belch, Michael A.
|
700 |
|
|
|a Kerr, Gayle.
|
700 |
|
|
|a Powell, Rene.
|
999 |
|
|
|a 1000022593
|b Book
|c Green Spot
|
999 |
|
|
|a 1000022613
|b Book
|c White Spot
|
999 |
|
|
|a 1000022614
|b Book
|c Orange Spot
|