| 
 | 
 | 
 | 
| LEADER | 
00953cam a2200301 7i4500 | 
| 001 | 
0000013982 | 
| 005 | 
20150325090000.0 | 
| 003 | 
  iicp-my | 
| 005 | 
  20120215142400.0 | 
| 008 | 
120215                       000 0 eng d | 
| 020 | 
  | 
  | 
|a 9780074717660  
   | 
| 039 | 
  | 
9 | 
|y 201202151424 
  |z diyana 
   | 
| 090 | 
0 | 
0 | 
|a 659.1  
  |b ADV 
   | 
| 100 | 
1 | 
  | 
|a Belch, George E.  
   | 
| 245 | 
0 | 
0 | 
|a Advertising and promotion : an integrated marketing communication perspectives / by George E. Belch ... [et.al]. 
   | 
| 250 | 
  | 
  | 
|a 1st ed.. 
   | 
| 260 | 
  | 
  | 
|a Sydney, NSW, Australia : McGraw Hill, c2009.. 
   | 
| 300 | 
  | 
  | 
|a xxx, 642 p. : col. ill. ; 26 cm.. 
   | 
| 500 | 
  | 
  | 
|a Includes index. 
   | 
| 650 | 
  | 
0 | 
|a Advertising.  
   | 
| 650 | 
  | 
0 | 
|a Sales promotion.  
   | 
| 650 | 
  | 
0 | 
|a Communication in marketing.  
   | 
| 700 | 
  | 
  | 
|a Belch, Michael A.  
   | 
| 700 | 
  | 
  | 
|a Kerr, Gayle.  
   | 
| 700 | 
  | 
  | 
|a Powell, Rene.  
   | 
| 999 | 
  | 
  | 
|a 1000022593 
  |b Book 
  |c Green Spot 
   | 
| 999 | 
  | 
  | 
|a 1000022613 
  |b Book 
  |c White Spot 
   | 
| 999 | 
  | 
  | 
|a 1000022614 
  |b Book 
  |c Orange Spot 
   |