Advertising and promotion : an integrated marketing communication perspectives / by George E. Belch ... [et.al].
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| Other Authors: | , , |
| Language: | English |
| Published: |
Sydney, NSW, Australia : McGraw Hill, c2009..
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| Edition: | 1st ed.. |
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| Item Description: | Includes index. |
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| Physical Description: | xxx, 642 p. : col. ill. ; 26 cm.. |
| ISBN: | 9780074717660 |