Advertising and promotion : an integrated marketing communication perspectives / by George E. Belch ... [et.al].

Main Author: Belch, George E.
Other Authors: Belch, Michael A., Kerr, Gayle., Powell, Rene.
Language:English
Published: Sydney, NSW, Australia : McGraw Hill, c2009..
Edition:1st ed..
Subjects:

Library Level 6

Call Number: 659 1 ADV
Accession Item Category Format Status Notes
1000022593 Green Spot Book AVAILABLE
1000022613 White Spot Book AVAILABLE
1000022614 Orange Spot Book AVAILABLE