Marketing research / by David A. Aaker...[et.al].

Main Author: Aaker, David A.
Other Authors: Day, George S., Kumar, V., Lawley, Meredith., Stewart, David.
Language:English
Published: McDougall Street, Milton Qld., Australia : John Wiley & Sons Australia, Ltd., c2007..
Edition:The 2nd Pacific Rim Edition..
Subjects: