Marketing research : in a digital information environment / by Joseph F. Hair, Jr., Robert P. Bush & David J. Ortinau..
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| Other Authors: | , |
| Language: | English |
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New York : McGraw Hill, c2009..
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| Edition: | 4th ed.. |
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| Item Description: | Includes bibliographical references and indexes. |
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| Physical Description: | xxiv, 690 p. :col. ill. ; 25 cm.. |
| ISBN: | 9780071270106 |