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Consumer behaviour : implicati...
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Consumer behaviour : implications for marketing strategy / by Pascale Quester, Simone Pettigrew & Del I. Hawkins..
Main Author:
Quester, Pascale
Other Authors:
Pettigrew, Simone.
,
Hawkins, Del I.
Language:
English
Published:
North Ryde, NSW., Australia : McGraw Hill, c2011..
Edition:
6th ed..
Subjects:
Consumer behavior - Australia.
Market surveys - Australia.
Consumer behavior - Australia - Case studies.
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