Consumer behaviour : implications for marketing strategy / by Pascale Quester, Simone Pettigrew & Del I. Hawkins.. - Quester, Pascale; Pettigrew, Simone; Hawkins, Del I. (North Ryde, NSW., Australia : McGraw Hill, c2011..)
Includes index.
Keywords: Consumer behavior - Australia; Market surveys - Australia; Consumer behavior - Australia - Case studies