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Marketing research / by David A. Aaker ...[et.al.].

Main Author:	Aaker, David A.
Other Authors:	Lawley, Meredith., Stewart, David., Day, George S., Kumar, V.
Language:	English
Published:	McDougall Street, Milton Qld. : John Wiley & Sons Australia, c2007..
Edition:	Second Pacific Rim edition..
Subjects:	Marketing research - Textbooks.

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