Marketing research / by David A. Aaker ...[et.al.].

Main Author: Aaker, David A.
Other Authors: Lawley, Meredith., Stewart, David., Day, George S., Kumar, V.
Language:English
Published: McDougall Street, Milton Qld. : John Wiley & Sons Australia, c2007..
Edition:Second Pacific Rim edition..
Subjects:
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300 |a xix, 601 p. : ill. ; 25 cm.. 
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