Marketing research / by David A. Aaker ...[et.al.].
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| Other Authors: | , , , |
| Language: | English |
| Published: |
McDougall Street, Milton Qld. : John Wiley & Sons Australia, c2007..
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| Edition: | Second Pacific Rim edition.. |
| Subjects: |
| Item Description: | Includes index. |
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| Physical Description: | xix, 601 p. : ill. ; 25 cm.. |
| ISBN: | 9780470810705 |