Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis..

Main Author: Hoyer, Wayne D.
Other Authors: Macinnis, Deborah J.
Language:English
Published: Australia ; Mason, OH : South-Western Cengage Learning, c2010..
Edition:5th ed..
Subjects:
Item Description:Includes bibliographical references and indexes.
Physical Description:xxiv, 493, [151] p. : ill. ; 27 cm..
ISBN:9870547079929
0547079923