00774cam a2200241 7i4500 0000013926 20150325090000.0 iicp-my 20111102143100.0 111102 000 0 eng d 9781439080900 201111021431 staff 658.832 ZIK Zikmund, William G. Essentials of marketing research / by William G. Zikmund & Barry J. Babin.. 4th ed.. Canada : Cengage, c2010.. xix, 436 p. : ill. (some col.) ; 28 cm.. Includes bibliographical references and indexes. Marketing research. 1000022459 Book Yellow Spot 1000022460 Book Yellow Spot 1000022461 Book Yellow Spot