Essentials of marketing research / by William G. Zikmund & Barry J. Babin..

Main Author: Zikmund, William G.
Language:English
Published: Canada : Cengage, c2010..
Edition:4th ed..
Subjects:
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245 0 0 |a Essentials of marketing research / by William G. Zikmund & Barry J. Babin.. 
250 |a 4th ed.. 
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300 |a xix, 436 p. : ill. (some col.) ; 28 cm.. 
500 |a Includes bibliographical references and indexes. 
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