Essentials of marketing research / by William G. Zikmund & Barry J. Babin..
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| Language: | English |
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Canada : Cengage, c2010..
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| Edition: | 4th ed.. |
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| Item Description: | Includes bibliographical references and indexes. |
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| Physical Description: | xix, 436 p. : ill. (some col.) ; 28 cm.. |
| ISBN: | 9781439080900 |