APA Citation

Zikmund, W. G. Essentials of marketing research / by William G. Zikmund & Barry J. Babin. (4th ed.). Canada : Cengage, c2010.

Chicago Style Citation

Zikmund, William G. Essentials of Marketing Research / By William G. Zikmund & Barry J. Babin. 4th ed. Canada : Cengage, c2010.

MLA Citation

Zikmund, William G. Essentials of Marketing Research / By William G. Zikmund & Barry J. Babin. 4th ed. Canada : Cengage, c2010.

Warning: These citations may not always be 100% accurate.