00756cam a2200241 7i4500 0000013851 20150325090000.0 iicp-my 20111005142800.0 111005 000 0 eng d 9780273752431 201110051428 staff 658.8 KOT Kotler, Philip Principles of marketing / Philip Kotler & Gary Armstrong.. 14th ed. [Global Edition]. Boston : Pearson, c2012.. 637 p. : ill. (chiefly col.) ; 29 cm.. Includes bibliographical references (p. R1 - R24) and indexes. Marketing Armstrong, Gary. 1000022380 Book White Spot 1000023689 Book White Spot