Principles of marketing / Philip Kotler & Gary Armstrong..

Main Author: Kotler, Philip
Other Authors: Armstrong, Gary.
Language:English
Published: Boston : Pearson, c2012..
Edition:14th ed. [Global Edition].
Subjects:
LEADER 00848cam a2200265 7i4500
001 0000013851
005 20150325090000.0
003 iicp-my
005 20111005142800.0
008 111005 000 0 eng d
020 |a 9780273752431  
039 9 |y 201110051428  |z staff 
090 0 0 |a 658.8   |b KOT 
100 1 |a Kotler, Philip  
245 0 0 |a Principles of marketing / Philip Kotler & Gary Armstrong.. 
250 |a 14th ed. [Global Edition]. 
260 |a Boston : Pearson, c2012.. 
300 |a 637 p. : ill. (chiefly col.) ; 29 cm.. 
500 |a Includes bibliographical references (p. R1 - R24) and indexes. 
650 0 |a Marketing  
700 |a Armstrong, Gary.  
999 |a 1000022378  |b Book  |c Yellow Spot 
999 |a 1000022379  |b Book  |c Yellow Spot 
999 |a 1000022380  |b Book  |c White Spot 
999 |a 1000023689  |b Book  |c White Spot