Principles of marketing / Philip Kotler & Gary Armstrong..
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| Language: | English |
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Boston : Pearson, c2012..
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| Edition: | 14th ed. [Global Edition]. |
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| Item Description: | Includes bibliographical references (p. R1 - R24) and indexes. |
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| Physical Description: | 637 p. : ill. (chiefly col.) ; 29 cm.. |
| ISBN: | 9780273752431 |