APA Citation

Kotler, P., & Armstrong, G. Principles of marketing / Philip Kotler & Gary Armstrong. (14th ed. [Global Edition].). Boston : Pearson, c2012.

Chicago Style Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing / Philip Kotler & Gary Armstrong. 14th ed. [Global Edition]. Boston : Pearson, c2012.

MLA Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing / Philip Kotler & Gary Armstrong. 14th ed. [Global Edition]. Boston : Pearson, c2012.

Warning: These citations may not always be 100% accurate.