Preview: Marketing / by W.M. Pride, S. Rundle-Thiele, D. Waller, G. Elliott, A. Paladino and O. Ferrell..

Main Author:	Pride, W.M.
Other Authors:	Rundle-Thiele, S., G., D. Waller., A. Paladino, Elliott, Ferrell, O.
Language:	English
Published:	Australia : John Wiley & Sons Australia Ltd./Houghton Mifflin, C2007..
Edition:	Asia Pacific Edition..
Subjects:	Marketing - Asia - Textbooks. Marketing - Pacific Area - Textbooks.