Marketing / by W.M. Pride, S. Rundle-Thiele, D. Waller, G. Elliott, A. Paladino and O. Ferrell..
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| Other Authors: | , , , |
| Language: | English |
| Published: |
Australia : John Wiley & Sons Australia Ltd./Houghton Mifflin, C2007..
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| Edition: | Asia Pacific Edition.. |
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| Item Description: | Includes index. |
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| Physical Description: | xxviii, 729 p. : ill. ; 25 cm.. |
| ISBN: | 9780470807149 0470807148 |