Malhotra, N. K. Marketing research: An applied orientation / Naresh K. Malhotra. (6th ed.). Upper Saddle River, NJ : Pearson, c2010.
Chicago Style CitationMalhotra, Naresh K. Marketing Research: An Applied Orientation / Naresh K. Malhotra. 6th ed. Upper Saddle River, NJ : Pearson, c2010.
MLA CitationMalhotra, Naresh K. Marketing Research: An Applied Orientation / Naresh K. Malhotra. 6th ed. Upper Saddle River, NJ : Pearson, c2010.
Warning: These citations may not always be 100% accurate.