Consumer behavior : buying, having, and being / Michael R. Solomon..
Main Author: | |
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Language: | English |
Published: |
Upper Saddle River, N. J. : Prentice Hall, c2011..
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Edition: | 9th ed.. |
Subjects: |
Item Description: | Includes bibliographical references and indexes. |
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Physical Description: | xxv, 654 p. : ill. (some col.) ; 29 cm.. |
ISBN: | 9780137034963 0137034962 |