Consumer behavior : buying, having, and being / Michael R. Solomon..

Main Author: Solomon, Michael R.
Language:English
Published: Upper Saddle River, N. J. : Prentice Hall, c2011..
Edition:9th ed..
Subjects:
Item Description:Includes bibliographical references and indexes.
Physical Description:xxv, 654 p. : ill. (some col.) ; 29 cm..
ISBN:9780137034963
0137034962