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| LEADER |
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20150325090000.0 |
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| 005 |
20110803111800.0 |
| 008 |
110803 000 0 eng d |
| 020 |
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|a 9780132128322
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| 039 |
|
9 |
|y 201108031118
|z staff
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| 090 |
0 |
0 |
|a 659.1
|b DAV
|
| 100 |
1 |
|
|a Davis, Joel J.
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| 245 |
0 |
0 |
|a Advertising research : theory and practice / by Joel J. Davis.
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| 250 |
|
|
|a 2nd ed..
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| 260 |
|
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|a Upper Sadler River, New Jersey : Pearson/Prentice Hall., c2012..
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| 300 |
|
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|a xxviii, 675 p. : some ill. ; 24cm..
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| 500 |
|
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|a Includes bibliographical references and index.
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| 650 |
|
0 |
|a Advertising - Research
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| 999 |
|
|
|a 1000022209
|b Book
|c Green Spot
|
