Advertising research : theory and practice / by Joel J. Davis.
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| Language: | English |
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Upper Sadler River, New Jersey : Pearson/Prentice Hall., c2012..
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| Edition: | 2nd ed.. |
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| Item Description: | Includes bibliographical references and index. |
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| Physical Description: | xxviii, 675 p. : some ill. ; 24cm.. |
| ISBN: | 9780132128322 |