APA Citation

Davis, J. J. Advertising research: Theory and practice / by Joel J. Davis (2nd ed.). Upper Sadler River, New Jersey : Pearson/Prentice Hall., c2012.

Chicago Style Citation

Davis, Joel J. Advertising Research: Theory and Practice / By Joel J. Davis. 2nd ed. Upper Sadler River, New Jersey : Pearson/Prentice Hall., c2012.

MLA Citation

Davis, Joel J. Advertising Research: Theory and Practice / By Joel J. Davis. 2nd ed. Upper Sadler River, New Jersey : Pearson/Prentice Hall., c2012.

Warning: These citations may not always be 100% accurate.