00655cam a2200217 7i4500 0000013681 20150325090000.0 iicp-my 20110530145200.0 110530 000 0 eng d 9789810679521 9810679521 201105301452 shanthini 658.8 PRI Kotler, Philip. Principles of marketing : a global perspective / Philip Kotler et. al.. Singapore : Pearson Prentice-Hall, c2009.. xxvii, 670 p. : ill. ; 28 cm.. Includes index. Marketing-Management. 1000022016 Book Yellow Spot