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|a Kotler, Philip.
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|a Principles of marketing : a global perspective / Philip Kotler et. al..
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| 260 |
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|a Singapore : Pearson Prentice-Hall, c2009..
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| 300 |
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|a xxvii, 670 p. : ill. ; 28 cm..
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|a Includes index.
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| 650 |
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|a Marketing-Management.
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|c Yellow Spot
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