Cover Image

Principles of marketing : a global perspective / Philip Kotler et. al..

Main Author: Kotler, Philip.
Language:English
Published: Singapore : Pearson Prentice-Hall, c2009..
Subjects:
Marketing-Management.
Item Description:Includes index.
Physical Description:xxvii, 670 p. : ill. ; 28 cm..
ISBN:9789810679521
9810679521

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