APA Citation

Kotler, P. Principles of marketing: A global perspective / Philip Kotler et. al. Singapore : Pearson Prentice-Hall, c2009.

Chicago Style Citation

Kotler, Philip. Principles of Marketing: A Global Perspective / Philip Kotler Et. Al. Singapore : Pearson Prentice-Hall, c2009.

MLA Citation

Kotler, Philip. Principles of Marketing: A Global Perspective / Philip Kotler Et. Al. Singapore : Pearson Prentice-Hall, c2009.

Warning: These citations may not always be 100% accurate.