Contemporary advertising & integrated marketing communications / by Arens William F, Weigold Michael F. & Arens Christian..
Main Author: | Arens, Wlliam F. |
---|---|
Other Authors: | Weigold, Michael F., Arens, Christian. |
Language: | English |
Published: |
New York : McGraw-Hill Irwin, c2011.
|
Edition: | 13th ed.. |
Subjects: |
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