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Contemporary advertising & integrated marketing communications / by Arens William F, Weigold Michael F. & Arens Christian..

Main Author:	Arens, Wlliam F.
Other Authors:	Weigold, Michael F., Arens, Christian.
Language:	English
Published:	New York : McGraw-Hill Irwin, c2011.
Edition:	13th ed..
Subjects:	Advertising.

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