00880cam a2200265 7i4500 0000013547 20150325090000.0 iicp-my 20141111112100.0 110303 000 0 eng d 978071220606 0071220607 201411111121 diyana 201103081259 shanthini 201103031236 staff 659.1 ARE Arens, Wlliam F. Contemporary advertising & integrated marketing communications / by Arens William F, Weigold Michael F. & Arens Christian.. 13th ed.. New York : McGraw-Hill Irwin, c2011. xl, 774 p. : col. ill. ; 27 cm.. Includes index. Advertising. Weigold, Michael F. Arens, Christian. 1000021846 Book Orange Spot 1000021847 Book White Spot