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| 003 | iicp-my | 
| 005 | 20141111112100.0 | 
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| 039 |  | 9 | |a 201411111121 
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  |c 201103081259 
  |d shanthini 
  |y 201103031236 
  |z staff | 
| 090 | 0 | 0 | |a 659.1  
  |b ARE | 
| 100 | 1 |  | |a Arens, Wlliam F. | 
| 245 | 0 | 0 | |a Contemporary advertising & integrated marketing communications / by Arens William F, Weigold Michael F. & Arens Christian.. | 
| 250 |  |  | |a 13th ed.. | 
| 260 |  |  | |a New York : McGraw-Hill Irwin, c2011. | 
| 300 |  |  | |a xl, 774 p. : col. ill. ; 27 cm.. | 
| 500 |  |  | |a Includes index. | 
| 650 |  | 0 | |a Advertising. | 
| 700 |  |  | |a Weigold, Michael F. | 
| 700 |  |  | |a Arens, Christian. | 
| 999 |  |  | |a 1000021846 
  |b Book 
  |c Orange Spot | 
| 999 |  |  | |a 1000021847 
  |b Book 
  |c White Spot |