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LEADER |
00880cam a2200265 7i4500 |
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0000013547 |
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20150325090000.0 |
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iicp-my |
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20141111112100.0 |
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110303 000 0 eng d |
020 |
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|a 978071220606
|
020 |
|
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|a 0071220607
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039 |
|
9 |
|a 201411111121
|b diyana
|c 201103081259
|d shanthini
|y 201103031236
|z staff
|
090 |
0 |
0 |
|a 659.1
|b ARE
|
100 |
1 |
|
|a Arens, Wlliam F.
|
245 |
0 |
0 |
|a Contemporary advertising & integrated marketing communications / by Arens William F, Weigold Michael F. & Arens Christian..
|
250 |
|
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|a 13th ed..
|
260 |
|
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|a New York : McGraw-Hill Irwin, c2011.
|
300 |
|
|
|a xl, 774 p. : col. ill. ; 27 cm..
|
500 |
|
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|a Includes index.
|
650 |
|
0 |
|a Advertising.
|
700 |
|
|
|a Weigold, Michael F.
|
700 |
|
|
|a Arens, Christian.
|
999 |
|
|
|a 1000021846
|b Book
|c Orange Spot
|
999 |
|
|
|a 1000021847
|b Book
|c White Spot
|