|
|
|
|
| LEADER |
00880cam a2200265 7i4500 |
| 001 |
0000013547 |
| 005 |
20150325090000.0 |
| 003 |
iicp-my |
| 005 |
20141111112100.0 |
| 008 |
110303 000 0 eng d |
| 020 |
|
|
|a 978071220606
|
| 020 |
|
|
|a 0071220607
|
| 039 |
|
9 |
|a 201411111121
|b diyana
|c 201103081259
|d shanthini
|y 201103031236
|z staff
|
| 090 |
0 |
0 |
|a 659.1
|b ARE
|
| 100 |
1 |
|
|a Arens, Wlliam F.
|
| 245 |
0 |
0 |
|a Contemporary advertising & integrated marketing communications / by Arens William F, Weigold Michael F. & Arens Christian..
|
| 250 |
|
|
|a 13th ed..
|
| 260 |
|
|
|a New York : McGraw-Hill Irwin, c2011.
|
| 300 |
|
|
|a xl, 774 p. : col. ill. ; 27 cm..
|
| 500 |
|
|
|a Includes index.
|
| 650 |
|
0 |
|a Advertising.
|
| 700 |
|
|
|a Weigold, Michael F.
|
| 700 |
|
|
|a Arens, Christian.
|
| 999 |
|
|
|a 1000021846
|b Book
|c Orange Spot
|
| 999 |
|
|
|a 1000021847
|b Book
|c White Spot
|