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1 |
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|a Arens, Wlliam F.
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| 245 |
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|a Contemporary advertising & integrated marketing communications / by Arens William F, Weigold Michael F. & Arens Christian..
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| 250 |
|
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|a 13th ed..
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| 260 |
|
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|a New York : McGraw-Hill Irwin, c2011.
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| 300 |
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|a xl, 774 p. : col. ill. ; 27 cm..
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| 500 |
|
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|a Includes index.
|
| 650 |
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0 |
|a Advertising.
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| 700 |
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|a Weigold, Michael F.
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| 700 |
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|a Arens, Christian.
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| 999 |
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|c Yellow Spot
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