Contemporary advertising & integrated marketing communications / by Arens William F, Weigold Michael F. & Arens Christian..

Main Author: Arens, Wlliam F.
Other Authors: Weigold, Michael F., Arens, Christian.
Language:English
Published: New York : McGraw-Hill Irwin, c2011.
Edition:13th ed..
Subjects:
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245 0 0 |a Contemporary advertising & integrated marketing communications / by Arens William F, Weigold Michael F. & Arens Christian.. 
250 |a 13th ed.. 
260 |a New York : McGraw-Hill Irwin, c2011. 
300 |a xl, 774 p. : col. ill. ; 27 cm.. 
500 |a Includes index. 
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