Contemporary advertising & integrated marketing communications / by Arens William F, Weigold Michael F. & Arens Christian..
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| Other Authors: | , |
| Language: | English |
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New York : McGraw-Hill Irwin, c2011.
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| Edition: | 13th ed.. |
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| Item Description: | Includes index. |
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| Physical Description: | xl, 774 p. : col. ill. ; 27 cm.. |
| ISBN: | 978071220606 0071220607 |