Contemporary advertising & integrated marketing communications / by Arens William F, Weigold Michael F. & Arens Christian..

Main Author: Arens, Wlliam F.
Other Authors: Weigold, Michael F., Arens, Christian.
Language:English
Published: New York : McGraw-Hill Irwin, c2011.
Edition:13th ed..
Subjects:

Library Level 6

Call Number: 659 1 ARE
Accession Item Category Format Status Notes
1000021846 Orange Spot Book AVAILABLE
1000021847 White Spot Book AVAILABLE