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Consumer behavior / by Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit..

Main Author:	Schiffman, Leon G.
Other Authors:	Kanuk, Leslie Lazar., Wisenblit, Joseph.
Language:	English
Published:	Upper Saddle River; NJ., Pearson Prentice Hall, c2010..
Edition:	10 th ed..
Subjects:	Consumer behavior. Motivation research (Marketing).

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