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Consumer behavior / by Leon G....
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Consumer behavior / by Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit..
Main Author:
Schiffman, Leon G.
Other Authors:
Kanuk, Leslie Lazar.
,
Wisenblit, Joseph.
Language:
English
Published:
Upper Saddle River; NJ., Pearson Prentice Hall, c2010..
Edition:
10 th ed..
Subjects:
Consumer behavior.
Motivation research (Marketing).
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