Consumer behavior / by Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit..
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| Other Authors: | , |
| Language: | English |
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Upper Saddle River; NJ., Pearson Prentice Hall, c2010..
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| Edition: | 10 th ed.. |
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| Item Description: | Includes bibliographical references and indexes. |
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| Physical Description: | 592 p. : col. ill. ; 27 cm.. |
| ISBN: | 9780137006700 0137006705 |