International marketing : an asia-pacific perspective / by Richard Fletcher and Heather Crawford.

Main Author: Fletcher, Richard
Other Authors: Crawford, Heather
Language:English
Published: Australia : Pearson, c2011..
Edition:5th ed..
Subjects:
LEADER 00974cam a2200289 7i4500
001 0000013542
005 20150325090000.0
003 iicp-my
005 20110301102500.0
008 110301 000 0 eng d
020 |a 9781442527720  
039 9 |y 201103011025  |z staff 
090 0 0 |a 658.8   |b FLE 
100 1 |a Fletcher, Richard  
245 0 0 |a International marketing : an asia-pacific perspective / by Richard Fletcher and Heather Crawford. 
250 |a 5th ed.. 
260 |a Australia : Pearson, c2011.. 
300 |a xxv, 654 p. : col. ill. ; 25 cm.. 
500 |a Includes bibliographical references and index. 
650 0 |a International business enterprises.  
650 0 |a Export marketing - Asia.  
650 0 |a Export marketing - Pacific Area.  
700 |a Crawford, Heather  
999 |a 1000021877  |b Book  |c Green Spot 
999 |a 1000022941  |b Book  |c Yellow Spot 
999 |a 1000022942  |b Book  |c Orange Spot 
999 |a 1000022943  |b Book  |c Yellow Spot