International marketing : an asia-pacific perspective / by Richard Fletcher and Heather Crawford.
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| Language: | English |
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Australia : Pearson, c2011..
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| Edition: | 5th ed.. |
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| Item Description: | Includes bibliographical references and index. |
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| Physical Description: | xxv, 654 p. : col. ill. ; 25 cm.. |
| ISBN: | 9781442527720 |