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Services marketing : concepts, strategies and cases / by K. Douglas Hoffman [et.al].

Main Author:	Hoffman, K. Douglas
Other Authors:	Bateson, John E. G., Elliott, Greg, Birch, Dawn
Language:	English
Published:	Sydney, Australia : Cengage Learning, c2010..
Edition:	1st ed. [Asia- Pacific edition].
Subjects:	Service industries - Marketing. Service industries - Management. Customer services - Management.

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