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Services marketing : concepts,...
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Services marketing : concepts, strategies and cases / by K. Douglas Hoffman [et.al].
Main Author:
Hoffman, K. Douglas
Other Authors:
Bateson, John E. G.
,
Elliott, Greg
,
Birch, Dawn
Language:
English
Published:
Sydney, Australia : Cengage Learning, c2010..
Edition:
1st ed. [Asia- Pacific edition].
Subjects:
Service industries - Marketing.
Service industries - Management.
Customer services - Management.
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