00928cam a2200277 7i4500 0000013541 20150325090000.0 iicp-my 20110228130900.0 110228 000 0 eng d 9780170135207 201102281309 staff 201102281308 staff 658.8 SER Hoffman, K. Douglas Services marketing : concepts, strategies and cases / by K. Douglas Hoffman [et.al]. 1st ed. [Asia- Pacific edition]. Sydney, Australia : Cengage Learning, c2010.. xx, 470 p. : ill. ; 25 cm.. Access code : PPM82F2P3BDQHM Service industries - Marketing. Service industries - Management. Customer services - Management. Bateson, John E. G. Elliott, Greg Birch, Dawn 1000021876 Book Green Spot