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LEADER |
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20150325090000.0 |
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110228 000 0 eng d |
020 |
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|a 9780170135207
|
039 |
|
9 |
|a 201102281309
|b staff
|y 201102281308
|z staff
|
090 |
0 |
0 |
|a 658.8
|b SER
|
100 |
1 |
|
|a Hoffman, K. Douglas
|
245 |
0 |
0 |
|a Services marketing : concepts, strategies and cases / by K. Douglas Hoffman [et.al].
|
250 |
|
|
|a 1st ed. [Asia- Pacific edition].
|
260 |
|
|
|a Sydney, Australia : Cengage Learning, c2010..
|
300 |
|
|
|a xx, 470 p. : ill. ; 25 cm..
|
500 |
|
|
|a Access code : PPM82F2P3BDQHM
|
650 |
|
0 |
|a Service industries - Marketing.
|
650 |
|
0 |
|a Service industries - Management.
|
650 |
|
0 |
|a Customer services - Management.
|
700 |
|
|
|a Bateson, John E. G.
|
700 |
|
|
|a Elliott, Greg
|
700 |
|
|
|a Birch, Dawn
|
999 |
|
|
|a 1000021876
|b Book
|c Green Spot
|