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| 008 | 110228                       000 0 eng d | 
| 020 |  |  | |a 9780170135207 | 
| 039 |  | 9 | |a 201102281309 
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| 090 | 0 | 0 | |a 658.8  
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| 100 | 1 |  | |a Hoffman, K. Douglas | 
| 245 | 0 | 0 | |a Services marketing : concepts, strategies and cases / by K. Douglas Hoffman [et.al]. | 
| 250 |  |  | |a 1st ed. [Asia- Pacific edition]. | 
| 260 |  |  | |a Sydney, Australia : Cengage Learning, c2010.. | 
| 300 |  |  | |a xx, 470 p. : ill. ; 25 cm.. | 
| 500 |  |  | |a Access code : PPM82F2P3BDQHM | 
| 650 |  | 0 | |a Service industries - Marketing. | 
| 650 |  | 0 | |a Service industries - Management. | 
| 650 |  | 0 | |a Customer services - Management. | 
| 700 |  |  | |a Bateson, John E. G. | 
| 700 |  |  | |a Elliott, Greg | 
| 700 |  |  | |a Birch, Dawn | 
| 999 |  |  | |a 1000021876 
  |b Book 
  |c Green Spot |