Services marketing : concepts, strategies and cases / by K. Douglas Hoffman [et.al].
| Main Author: | |
|---|---|
| Other Authors: | , , |
| Language: | English |
| Published: |
Sydney, Australia : Cengage Learning, c2010..
|
| Edition: | 1st ed. [Asia- Pacific edition]. |
| Subjects: |
| Item Description: | Access code : PPM82F2P3BDQHM |
|---|---|
| Physical Description: | xx, 470 p. : ill. ; 25 cm.. |
| ISBN: | 9780170135207 |