Hoffman, K. D., Bateson, J. E. G., Elliott, G., & Birch, D. Services marketing: Concepts, strategies and cases / by K. Douglas Hoffman [et.al] (1st ed. [Asia- Pacific edition].). Sydney, Australia : Cengage Learning, c2010.
Chicago Style CitationHoffman, K. Douglas, John E. G. Bateson, Greg Elliott, and Dawn Birch. Services Marketing: Concepts, Strategies and Cases / By K. Douglas Hoffman [et.al]. 1st ed. [Asia- Pacific edition]. Sydney, Australia : Cengage Learning, c2010.
MLA CitationHoffman, K. Douglas, John E. G. Bateson, Greg Elliott, and Dawn Birch. Services Marketing: Concepts, Strategies and Cases / By K. Douglas Hoffman [et.al]. 1st ed. [Asia- Pacific edition]. Sydney, Australia : Cengage Learning, c2010.
Warning: These citations may not always be 100% accurate.