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Services marketing : concepts, strategies and cases / by K. Douglas Hoffman [et.al].

Main Author: Hoffman, K. Douglas
Other Authors: Bateson, John E. G., Elliott, Greg, Birch, Dawn
Language:English
Published: Sydney, Australia : Cengage Learning, c2010..
Edition:1st ed. [Asia- Pacific edition].
Subjects:
Service industries - Marketing.
Service industries - Management.
Customer services - Management.
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Library Level 6

Call Number: 658 8 SER
Accession Item Category Format Status Notes
1000021876 Green Spot Book AVAILABLE

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