Consumer behavior : buying, having, and being / Michael R. Solomon..
Main Author: | |
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Language: | English |
Published: |
Upper Saddle River, NJ : Pearson/Prentice Hall, c2009..
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Edition: | 8th ed.. |
Subjects: |
Item Description: | Includes bibliographical references and indexes. |
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Physical Description: | 720 p. : col. ill. ; 28 cm.. |
ISBN: | 9780135153369 0135153360 |