<?xml version="1.0" encoding="UTF-8"?>
<collection xmlns="http://www.loc.gov/MARC21/slim">
 <record>
  <leader>00825cam a2200265 7i4500</leader>
  <controlfield tag="001">0000013185</controlfield>
  <controlfield tag="005">20150929090000.0</controlfield>
  <controlfield tag="003">  iicp-my</controlfield>
  <controlfield tag="005">  20100311160500.0</controlfield>
  <controlfield tag="008">100311                       000 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
   <subfield code="a">9789814281447 </subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
   <subfield code="a">9814281441 </subfield>
  </datafield>
  <datafield tag="039" ind1=" " ind2="9">
   <subfield code="y">201003111605</subfield>
   <subfield code="z">Azlin</subfield>
  </datafield>
  <datafield tag="090" ind1="0" ind2="0">
   <subfield code="a">658.802 </subfield>
   <subfield code="b">JAI</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
   <subfield code="a">Jain, Subhash C. </subfield>
  </datafield>
  <datafield tag="245" ind1="0" ind2="0">
   <subfield code="a">Strategic marketing / by Subhash C. Jain and George T. Haley.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
   <subfield code="a">Asia Edition.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
   <subfield code="a">Singapore : Cengage Learning Asia Pte Ltd., 2009.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
   <subfield code="a">685 p. : ill. ; 26 cm..</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
   <subfield code="a">Marketing - Decision making. </subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
   <subfield code="a">Marketing - Management - Case studies. </subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
   <subfield code="a">Marketing - Management. </subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
   <subfield code="a">Haley, George T. </subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
   <subfield code="a">1000025125</subfield>
   <subfield code="b">Book</subfield>
   <subfield code="c">Green Spot</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
   <subfield code="a">1000025126</subfield>
   <subfield code="b">Book</subfield>
   <subfield code="c">Orange Spot</subfield>
  </datafield>
 </record>
</collection>
