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|a Jain, Subhash C.
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|a Strategic marketing / by Subhash C. Jain and George T. Haley.
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|a Asia Edition.
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|a Singapore : Cengage Learning Asia Pte Ltd., 2009.
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|a 685 p. : ill. ; 26 cm..
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|a Marketing - Decision making.
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|a Marketing - Management - Case studies.
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|a Marketing - Management.
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|a Haley, George T.
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